Business

Boost IT investment returns by avoiding these mistakes

Investing in new IT tools is one of the best ways to improve your business’s efficiency, data security, and ability to serve your customers. But it won’t always produce the outcomes you want if you go about it haphazardly. When purchasing new technology, make sure to avoid these mistakes. Spending without finding the perfect fit …

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Cloud-based OMS: 5 Benefits to eCommerce businesses

A cloud-based order management system (OMS) is a powerful and intuitive tool for tracking orders, sales, and inventory as well as streamlining the processes involved in order fulfillment. Learn more about this essential tool and its many benefits to eCommerce businesses. First off, we need to clarify that an inventory management system is not the …

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Boost office productivity with technology

Technology can provide countless opportunities to streamline workflows, eliminate redundant processes, and reduce costs. If you’re looking to stay ahead of the competition, simple technology strategies like the ones below can dramatically enhance your business performance. Change office communication To increase teamwork and productivity, set up instant messaging software such as Slack or Microsoft Teams. …

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Drive more leads with SMB marketing automation

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get …

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7 Types of video content for effective marketing

If you want to reach more potential customers, nothing beats creating a video to market your products and services, your brand, or your core business values. Here are seven types of video content you can take advantage of to appeal to your intended audience. Business introduction or behind-the-scenes If your company lacks an online presence, …

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The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of …

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How robust dashboards can help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether …

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